Understanding Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us About Modern Manhood and a Changing Society.
Growing up in the British capital during the 2000s, I was always immersed in a world of suits. You saw them on businessmen rushing through the financial district. They were worn by dads in the city's great park, kicking footballs in the evening light. At school, a cheap grey suit was our required uniform. Historically, the suit has functioned as a uniform of seriousness, projecting authority and professionalism—qualities I was expected to aspire to to become a "adult". Yet, before recently, people my age appeared to wear them less and less, and they had all but disappeared from my mind.
Then came the incoming New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a sober black overcoat, crisp white shirt, and a distinctive silk tie. Riding high by an ingenious campaign, he captured the world's imagination like no other recent contender for city hall. But whether he was cheering in a music venue or appearing at a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Relaxed in fit, contemporary with unstructured lines, yet conventional, his is a typically middle-class millennial suit—that is, as typical as it can be for a cohort that seldom bothers to wear one.
"The suit is in this weird position," notes style commentator Derek Guy. "It's been dying a gradual fade since the end of the Second World War," with the significant drop arriving in the 1990s alongside "the rise of business casual."
"It's basically only worn in the strictest settings: weddings, memorials, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should support me. I have authority.'" Although the suit has historically signaled this, today it enacts authority in the hope of gaining public trust. As Guy clarifies: "Since we're also living in a liberal democracy, politicians want to seem approachable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of drag, in that it performs manliness, authority and even proximity to power.
This analysis resonated deeply. On the infrequent times I need a suit—for a wedding or black-tie event—I retrieve the one I bought from a Japanese retailer a few years ago. When I first picked it up, it made me feel sophisticated and expensive, but its tailored fit now feels passé. I imagine this sensation will be all too familiar for many of us in the diaspora whose families come from other places, especially developing countries.
It's no surprise, the working man's suit has lost fashion. Similar to a pair of jeans, a suit's silhouette goes through cycles; a particular cut can thus define an era—and feel quickly outdated. Take now: looser-fitting suits, echoing Richard Gere's Armani in *American Gigolo*, might be in vogue, but given the price, it can feel like a significant investment for something destined to fall out of fashion within five years. But the appeal, at least in certain circles, endures: recently, major retailers report suit sales increasing more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Symbolism of a Accessible Suit
The mayor's go-to suit is from a contemporary brand, a Dutch label that retails in a mid-market price bracket. "Mamdani is very much a product of his background," says Guy. "A relatively young person, he's not poor but not exceptionally wealthy." To that end, his moderately-priced suit will resonate with the group most likely to support him: people in their thirties and forties, university-educated earning professional incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably don't contradict his stated policies—which include a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a Brioni person," says Guy. "As an immensely wealthy and grew up in that property development world. A status symbol fits naturally with that tycoon class, just as attainable brands fit naturally with Mamdani's cohort."
The history of suits in politics is extensive and rich: from a well-known leader's "shocking" beige attire to other national figures and their suspiciously impeccable, custom-fit sheen. As one UK leader discovered, the suit doesn't just dress the politician; it has the power to define them.
Performance of Normality and Protective Armor
Maybe the point is what one scholar refers to the "performance of ordinariness", summoning the suit's historical role as a uniform of political power. Mamdani's specific selection taps into a studied modesty, not too casual nor too flashy—"conforming to norms" in an inconspicuous suit—to help him connect with as many voters as possible. But, some think Mamdani would be aware of the suit's military and colonial legacy: "This attire isn't apolitical; scholars have long pointed out that its modern roots lie in imperial administration." Some also view it as a form of defensive shield: "It is argued that if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, particularly to those who might question it.
This kind of sartorial "changing styles" is hardly a new phenomenon. Even historical leaders once wore three-piece suits during their early years. Currently, certain world leaders have begun swapping their usual military wear for a dark formal outfit, albeit one lacking the tie.
"Throughout the fabric of Mamdani's public persona, the tension between belonging and otherness is visible."
The suit Mamdani selects is deeply significant. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under pressure to conform to what many American voters expect as a marker of leadership," notes one author, while at the same time needing to walk a tightrope by "not looking like an establishment figure betraying his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to suit-wearers and what is interpreted from it. "That may come in part from Mamdani being a millennial, able to assume different personas to fit the situation, but it may also be part of his diverse background, where code-switching between cultures, traditions and attire is typical," commentators note. "Some individuals can go unremarked," but when others "seek to gain the authority that suits represent," they must meticulously navigate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to fit into something not built for me, be it an cultural expectation, the culture I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is not without meaning.